2020 Sales and Marketing Goals

2020 Sales and Marketing Goals


Our sales and marketing goals are specific, measurable, aspirational, realistic, and time-bound metric that drives every marketing effort.

Individual Sales and Business Goals

For 2020, here are INDIVIDUAL objectives and goals

  • Drive more sales > 2M per Salesperson for 2020
  • Grow brand awareness > Send 1000 emails and make 500 social media posts for 2020
  • Expand market share > Grow share to 10% of Intranet market
  • Develop stronger relationships with stakeholders > Develop Trusted Advisor relationships with minimum of 4 CXO’s
  • Enter new markets or territories > Sell into three different regions in the US and/or 2 different countries outside the US
  • Reach new audiences or demographics > Sell across different industries for 2020
  • Increase profits > Sell at minimum 35% Gross Margin

Team Marketing Goals

Marketing TEAM goals:

  • Increase website traffic.
  • Gain more social media followers.
  • Grow an email list.
  • Improve conversion rates.
  • Get more website or social media engagement.

Marketing Plan 2020

Simple Intranet – Marketing Plan 2020